- Having your logo as your profile picture
- Having a profile picture that is blurred
- Having a profile picture that is unprofessional. No selfies please!
- Having a header image that is nothing to do with your business
- Not having your website on your header image
- Linking to your homepage of your website instead of a landing page
- Not using #hashtags in your bio
- Not having your bio filled out
- Not including a call to action in your bio
- Following more people than you have followers
- Following people for the sake of it
- Following back everyone who follows you
- Following celebrities
- Following spambots
- Have an auto follow rule set up
- Sending auto DMs to anyone who follows you
- Not replying to DMs that are sent to you
- Sending sales DMs to people who have not requested them
- Not tweeting often enough
- Tweeting too often
- Not sharing links to your mailing list signup
- Not sharing links to your sales pages
- Not sharing original content written or designed by you
- Not sharing old blog posts
- Not sharing other people’s interesting and relevant content
- Sharing too much personal information
- Not sharing any personal information
- Not asking questions
- Not engaging with your followers
- Not retweeting anything
- Not replying to people who have engaged with you
- Not saying thank you to new followers
- Not retweeting people who say nice things about you
- Not sharing testimonials
- Just broadcasting without engaging
- Not tweeting realtime posts, all scheduled sales tweets
- Not using lists to keep yourself organised
- Not monitoring your progress
- Complaining all the time
- Being rude to other twitter users
- Joining in with abusive or bullying hashtags
- Having a private (locked) account
- Using something like truetwit (puts people off)
- Not answering customer service questions that are aimed at you
- Not tweeting images
- Not tweeting vidoes
- Not using pinned tweets
- Not using an appropriate @ handle for your business
- Tweeting the same tweet to multiple people in a row
- Having too many #FF tweets in a row
- Obsessing about your follower numbers
Phew! Wasn’t that a lot! Basically, you need to be treating Twitter like an extension of your website - it all needs to be branded, professional and your customer service should be as good as it is in your inbox. Your customers pick up on these little discrepancies and it will eat into your credibility, so get these things right! Want someone to do all of this for you? Schedule a chat!