If you are a service provider there are only 3 ways that people can buy from you.

1 - they can click on a link in an email or sales page

2 - they can say yes on a call with you and give you their credit card details or transfer you the money

3 - they can meet you at an event and shake your hand in person and hand over the cash / card / whatever

Its quite simple when you look at it like that really - and simple should make it easy.

Now look at those 3 ways and put them in order as to which is the most likely to get you a sale down to which is the least likely.

I think that number 3 is the easiest way to sell, then number 2 and finally number 1.

Why is this?

It’s because people buy from people. They don’t buy from a piece of paper or a description on a website. They are buying from YOU because they believe in YOU and they believe in the value that YOU can bring to their business.

Getting the value across to your potential customers is key in selling. And lets be honest, its a hell of a lot easier to show value when you are face to face in front of someone, or on the phone (Skype) to them rather than just by sending them an email.

Its easier to get distracted when reading a sales page or an email. Its easier to have a question that isn’t answered and click off and do something else instead of asking that question.

No matter what the world of Internet Marketing would have you believe, its actually really difficult to sell from a sales page unless you have already built huge amounts of value.

So how do you go about building that value with your potential customers before they even click on your sales page?

If you really believe that face to face contact is a great way to show value and build relationships then lets get some of that going on your website. videos, audio downloads, podcasts, periscopes, recordings of webinars. Let people SEE you and let them hear your passion for your service and show them how you are going to help them to reach their goals.

Because that’s what its all about. It’s not about you selling your services to a potential customer. Its all about showing that potential customer how you can add value to their business and help them to reach their goals.

For instance, I learned last year that instead of saying to people “I can help you master your social media” I could say to them “what do you hope to achieve in the next 12 months, and how would being successful online help you get there”

Or I could say “I can help you to make more money in your business in the next 12 months”

What you need to remember is that once you have sold someone on the value you can offer them, the help you can give them in achieving their goals and once they have agreed to work with you as a customer, you can use any technique in getting them there.

Social Media is my technique. But its not very sexy so I tell people the value that I can offer them rather than the technique that we’ll use to get them there.

So have a look at the 3 ways that people can give you money for your services, which of them do you use now and which has been the most successful for you? I’d love to know more and if you want to talk to me about how I can help you to grow your business, reach more customers, sign up more people for your coaching practice then go ahead and book a call with me.