Linked in can be invaluable for businesses in terms of connecting with other people in your industry and finding your ideal customers. It is a professional social media platform but one that is incredibly valuable in terms of making connections and increasing engagement.

Here are a few tips on how to make the most of your Linked in Profile to ensure that you are attracting the right kind of connections and growing your profile and business

Your Profile

What do you want your profile to say about you?

Set up a Linked in company page for your business
Make sure this page includes

• Your companies ideal customer / connection
• The pain points your customer is going through and how YOU can fix them
• Your values, goals and beliefs
• Your personality
• Why people should work with you rather than anyone else

Add your mobile number to your LinkedIn Account

Create an amazing attention grabbing headline

Keep your summary short and interesting to read

Your profile pictures should be professional

Keep the emotion in your writing, tell them whats in it for them.

Make sure you use the right style of language for your industry

Use strong keywords

Provide value to your readers, tell them something useful in their industry

Include a natural call to action, avoid being too salesy.

Keep your branding similar to your other social media platforms

Use a profile picture with a clear background

Link your twitter and Facebook accounts

Add in examples of your work to your profile.

Building Your Network

Only invite people to connect if you know them

Keep the people you connect with relevant to your goals

Ask people who know you well for recommendations

Offer recommendations to people who you have worked with in the past.

Make the most of the get introduced to feature to grow your network

Search for new connections with LinkedIn’s search feature

Check to see who has viewed your profile, and get in touch with them

Keep looking at the people you may know section regularly to find new connections.

Using LinkedIn Groups

Join any groups that are relevant to your industry and goals

Create a group of your own

Constantly engage in the groups and ask and answer questions

Offer value, be of service - help people.

Engagement

Keep your status updated regularly

Promote your blog posts

Include calls to action in your posts and shares

Post during work hours rather than evenings and weekends

Like, share and comment on other people’s posts.