Archive of ‘Publishing’ category

Open day in the ACM office.

L to right Lilly (IC reader) Katie (work experience on MQ) Helen (MQ reader) Vick (MQ editor) Ali (IC reader) Mandy (SH reader) Vanessa (K reader) Beth Butcher (all of the mags reader!!) Em (publisher) Camilla (Knit and IC reader) Naomi (KNIT editor) Lesley (KNIT tech editor) Laura (KNIT and new launch editor) Adrian (IC staff) Nicky Trench and her friend had already left before the group photo!

Today was our first open day in the All Craft Media office, it was fantastic. A lot of hard work but worth every minute of it.

We had 10 people in the office for a few hours, this is what we got up to :

11am - everyone picked up from station or met as they drove in. Cake and tea and coffee in the meeting room followed by introduction from Kerrie.

11.20 ish - editors come in to meet everyone, bringing lots of samples with them for the next few issues. Open discussion around the magazines, the samples and plans. Editors also bring flatplans for the next few issues and explain the process of making the magazines. Question and asnswers from both sides.

1pm - lunch, knitting, spinning, crochet etc

2pm - leave meeting room and wander through to the main office to meet the rest of the company. See the art team working on the layout of the pages, meet Mandy who everyone in the world seems to know already and then round to the photography studio section.

2 - 2.45pm - photo shoot. Ross our photographer has a whole crowd of people following him around and watching him

More tea and cake and then home.

We’ll definitely be holding these days more often, it was great to get so many readers in one room - if you’re interested in coming along to the next one just let us know by emailing [email protected]

New Publisher appointed at All Craft Media

New Publisher appointed at All Craft Media

24th February 2012

All Craft Media today announce that Emmeline Farrell, has accepted the role of Craft Publisher within the company. Kerrie Allman will hand over all of her editorial / publisher responsibilities to her from 1st March and will then move into a new role.

Emmeline is currently employed by All Craft Media as editor of Simply Beautiful and Handmade Fashion. She has worked in the craft publishing industry since 2005 and has been with All Craft Media for 12 months. Emmeline says “After working as a magazine editor for many years, I’m very much looking forward to taking on my new role as Publisher at such an exciting time of growth for All Craft Media – I can’t wait to get started!”

Emmeline will be responsible for all of the titles in All Craft Media’s current portfolio including Modern Quilting, Sew Hip, KNIT, Inside Crochet, Handmade Living, Simply Beautiful, Handmade Fashion and their range of bookazines. This promotion comes as the company move into new offices, also on 1st March.

To contact Emmeline please use the following details

01279 879038
[email protected]

Handmade Living issue 9

Handmade Living only has a few weeks left as the newest magazine in our collection before Modern Quilting and Handmade Fashion come along and steal its thunder, so I wanted to take a little bit of time to share some information about it with you.

Handmade Living was launched in April 2010, Charlotte and I wanted to launch a magazine that was more than just a general craft mag, a magazine that had cookery and gardening and craft and fashion and lots of other lifestyle bits and bobs inside.

Judging by the number of subscribers, news stand sales and ad revenue I think we succeeded. I’m really excited about all the possibilities that we have to offer with this magazine and I know that 2012 is going to be a great year for the magazine.

If you want to subscribe or buy a single issue of Handmade Living, you can either click here or phone Mandy on 01279 879038

Handmade Fashion

This is our next new magazine launch -Emmeline Farrell is our talented editor and she has just launched her Facebook page.

A snippet from the launch information :

March 2012 sees the launch of Handmade Fashion, a unique, trend-led craft magazine aimed at anyone with an interest in fashion who likes to make their own clothes and accessories. This up-to-the-minute, on-trend title is ideal for anyone who loves all things vintage and being unique and will have strong appeal for those who enjoy crafting and are concerned about the environment – as well as budget-conscious fashionistas. Published twice yearly to coincide with the fashion seasons, this timely magazine provides an overview of the trends for the coming season, as well as an array of ideas for creating your own wardrobe of unique clothing and accessories. Handmade Fashion is packed with step-by-step guides, clearly showing how to create exciting fashion items from scratch, clever ways to customise and up-cycle clothes you already own and useful tips for working with vintage style. Exploring a variety of crafts suitable for all levels of skill, the magazine is packed with projects, from quick and simple ideas to more complex garment constructions – there’s something for everyone to try. Handmade Fashion mixes absorbing interviews with designers and industry experts with news, features and lots of must-do projects. Handmade Fashion: where traditional crafts meet today’s fashion.

This goes on sale end of March and subscriptions / pricing information will be available later on this week.

2012 Show Season

Our first show of the season will soon be here, we’re exhibiting at the Creative Stitches and Hobbycraft show at Bluewater in Kent from 2nd to 5th February.

I’m personally really looking forward to this one as I love Bluewater as a shopping venue and I’m excited to see what their new exhibition space is all about. The Creative Stitches shows are really good ones for us, we meet lots of new and existing customers and get the chance to see what other stall holders are up to as well.

If you’re in the area come and say hello. I think I’ll be on the stand on my own for most of the show, its fairly local ish to me (within an hour drive)

We’ll also be at these other shows in 2012, and I have lots more on my wishlist!

Sewing for Pleasure - March, NEC
Creative Stitches - April, Liverpool
Woolfest - June, Cumbria (waiting for confirmation of stand)
Festival of Quilts - August, NEC
Knitting and Stitching show - October, Ally Pally
Knitting and Stitching show - November, Harrogate

 

Market Research - knitters needed

I’m looking for a small army of knitters to answer a survey for me on knitting / magazines and other bits and bobs.

All you need to do is email me or leave a comment here and I’ll send you first the non disclosure email (which basically means that for x amount of time the questions that I ask you are to be treated as confidential) and then a link to the survey once you have replied and said, yes, sure to the first email.

The survey will only take about 5 - 10 mins of your time to answer and will help me out out HUGELY with some plans I have in the back of my mind.

thanks in advance, knitters! x

Affiliate marketing programme

One thing that I’ve wanted to do for ages is to find a way to encourage the great online community out there to tell their friends and family about our magazines and hopefully for them to make a little bit of money in doing so.

Finally I’ve worked out how to do it.

If you join our affiliate marketing programme you will be given a unique code which will act as a discount code in our shopping cart. Anyone who places an order using this code will receive an 10% discount on whatever they are buying and you will also receive 10% of their order as a thank you for introducing them to us. This means that if someone orders a years subscription to Inside Crochet using your discount code they will pay £43.20 instead of £48 and you’ll receive £4.32 as a paypal payment within 7 days of their order.

When you have applied for your code you can use it anywhere, in emails, on your blog, on twitter or facebook, give it out to your friends at your knitting / crochet groups or just tell strangers in the street about us!

This is my gift to you for 2012, its the best way I can think of to say thanks for spreading the word about my magazines in 2011 and please - keep on recommending us to your friends next year!

If you want to apply to join our affiliate marketing programme please leave me a comment here or email me at allman.kerrie AT gmail.com and I will send you a form to complete as soon as I can. I’ll set up a blogroll list here for anyone that wants me to link to their site as well as an extra thank you.