Are you planning to launch a new product or service this year?

Scared that it might fail?

Well, you’re probably right. Because lets be honest, there are many more unsuccessful product launches out there than there are super successful ones.

So if you wan to ensure that YOUR launch is one of the good ones then you need to make sure that you are not making any of these mistakes.

1 - Not having enough time

Time is so important when it comes to launching. You can’t expect to spend a week publicising something and sell out. That’s not how it works. For those of us who have a couple of thousand people on our list or less you need to be really creative about HOW you launch and you need to leave yourself enough time. I like to go with 4-8 weeks.

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