I’m a creative writer.
Yes, I work for Kerrie. I’m Jack, if you haven’t heard me introduce myself before; I do all of Kerrie’s techie, wordy stuff that she finds a little bit frustrating sometimes, and I make website pages look pretty.
In simple terms, that is.
But today, I want to talk about my something that’s going on around the world right now. It’s called NaNoWriMo, or National Novel Writing Month, and it happens every year. It’s an awesome project for creative writers and people who believe they’ve always had a book waiting to be written.
It also requires you to write 50,000 words in one month.
That’s about 1500 words a day, give or take.
It’s a lot of words, but are we really doing anything different in our little corner of the internet? Post after post, sale after sale, we’re writing hundreds, thousands of words that reach an audience ranging from tens to hundreds.
Pat yourselves on the back. Go on, you deserve it. There’s a lot of work that goes into writing, and trying to establish a niche in a world where everyone is trying to do the same thing is close to impossible. What you’re doing is brave, as well.
You’ve got to make sure your brain can keep doing what it’s doing, which leads me onto a nifty little task you can do every day. It’ll make your copy more vibrant and your words leap from the page, all from broadening your storytelling chops.
And no, don’t worry, I’m not asking you to write 1500 words a day, or 50,000 words a month. Only gluttons for punishment like myself go for something like that.
You’ll need a notepad; something you can slip into a back pocket or the bottom of a bag, and a pen. As you go about your day, watch everyone. See everything. Admire the trees that you hadn’t noticed before, or think about how miserable the weather is. Think about the rattle of the umbrella you’re holding, or how the car feels when you’re alone, or driving with the children in the back of the car.
Oh! Don’t forget to look up. Wherever you go, just look up. There are so many things we miss when we’re just going about our day because we don’t admire the stuff above our heads!
When you get home, or stop for a coffee, or anything at all, write yourself a page or so of description about the thing you liked to look at the most. Maybe it was the pile of leaves on the floor you had to trudge through; how did they feel beneath your boots, what colour were they?
Only 100 words or so.
But 100 words a day is 700 words a week, and every time you try to describe something new, your mind expands. You learn new ways of looking at things as you try to find the right word for the descriptions you make, and before long you’ll be incorporating this into your sales copy.
Lovingly crafted description that comes with ease seems like an oxymoron, doesn’t it? Well, give this small activity a go, and you might just get there all the easier.
Remember, copywriting is a bit like NaNoWriMo. There are thousands of people writing a book, and there are thousands of people writing their own copy. What makes yours different other than the way you perceive the world?
If you start this today, you’ll be writing unique copy in days.
Also? It’s just fun. Words are fun, and the more you play with them, explore them, get excited by them… well, your audience will get that way about yours.
Isn’t that what we want?