Sometimes, you find yourself at a loss for words.
We all have it. I do, and I’m meant to be a creative writer. It’s in the title that I should be able to come up with new stuff on the fly.
But some days, it just doesn’t work.
When you’re running a business, it’s a luxury you can’t often afford. Being silent for a day, or in some bad cases, a week, is beyond the realm of reality for a social media business.
Sitting in front of a blank page, or an empty post box, is one of the worst feelings in the world when you feel like writer’s block has got you seized up.
How do we combat this?
Here are a few tips on how to combat social media writer’s block… because I’ve got it right now and I’m desperate for a solution!
Seize the Good Days
This one probably won’t help you in the present, but preparing yourself so that future you can rest easy is always great!
When you’re feeling the words coming on a good day, make sure to keep going beyond what you need for that session. If you’re writing a social media post and you feel like the words are flying from your fingers at mach speed, take advantage of your enthusiasm and write out the next five!
This could feel like you’re doing more work than you need, but it’s for the benefit of the following week. Think of all the time you’re going to free up, where you might be sitting in front of your laptop waiting for the words to come.
With this easy tip, you’ll copy and paste your way to success!
Read, Read, Read
A famous piece of writing advice passed around University circles is the quote below;
“To be a good writer, you have to be a good reader.”
Unfortunately, it’s true. Using words in new and inventive ways to attract customers can only come from learning how the English language is manipulated for thrillers, horrors, fantasy novels and biographies. Reading anythingis great for getting the words to start flowing.
It could be a book related to your business or advertising strategy, or it could be the latest John Grisham thriller. Either way, get your own words by getting inspiration from others.
Note: I am in NO WAY encouraging you to copy a paragraph from The Lord of the Rings to include in your sales copy. As much as I want to live in a world where that works, it won’t here…
Go for a Walk
Another seemingly obvious one that you’d be surprised is ignored.
The world itself is an inspiration. All you might need to see is a family having dinner in a café shop window, or a crying baby in a corner shop, or maybe a bird flying into a window, in order to find the words you need for your social media posts.
It’s really weird, our brain. Inspiration can be the lovey stuff you see in films, but it can also be the feeling of stepping into a puddle and soaking our toes in shoes we really should have replaced by now. It can be biting into a sandwich and realising the mayonnaise you thought you’d enjoy is actually salad cream, and now you feel betrayed. It could even be that sense of foreboding when you check your pockets and realise you might have just locked yourself out of the house.
Our brains feed off of these emotions, both negative and positive. A beautiful cocktail of successes and disasters that will bring with it new anecdotes, stories, and posts that you can use to promote your business.
It sounds weird, but trust me.
The Rubber Duck
Our last tip is a weird one that my dad told me about once.
It’s a trick used by programmers to try and find their way to a problem in their code. Imagine all those letters and numbers, and only one is out of place, and you have to find what that problem is and fix it.
Programmers can work out their issues by explaining what should be happening to a rubber duck. When talking through it, they’ll normally find the problem along the way.
I’m suggesting the same for your desk. Tell your rubber duck about your business, and what you really want to tell your clients about that day. Treat it more as a conversation than an advertisement, and watch the words fly out of your mouth.
Humans love to talk.
Turns out, you might want to talk to a rubber duck too.